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3D fixtures, planograms, and props for Nike Jordon
Project type
3D Visual merchandising
Date
2022
Location
NIFT Raebereli
Background: Our client, Nike, is a leading athletic footwear and apparel brand that specializes in basketball products. To enhance their retail presence, Nike is interested in creating 3D fixtures, planograms, and props that will showcase it basketball products in physical retail spaces.
Objective: The objective of this project is to create 3D fixtures, planograms, and props that will enhance Nike's basketball product displays in retail spaces, attract potential customers, and increase sales.
Concept: The 3D fixtures, planograms, and props are designed to showcase Nike's basketball products in a way that is visually appealing and engaging for potential customers. The fixtures are modular, allowing them to be arranged and re-arranged to fit various retail spaces.
The planogram is designed to optimize product placement, ensuring that the most popular and profitable products are displayed in the most prominent locations. The 3D props are designed to complement the product displays, adding visual interest and enhancing the overall customer experience.
The fixtures, planograms, and props incorporate Nike's branding and basketball themes, using a combination of colors, graphics, and imagery to create a cohesive and recognizable display. The fixtures incorporate lighting, ensuring that the products are well-illuminated and easy to see.
The 3D fixtures, planograms, and props will be designed using state-of-the-art technology, including 3D modeling software and 3D printing technology. This will allow for precise and accurate designs, as well as the ability to produce high-quality prototypes and models for testing and evaluation.
Target Audience: The target audience for the 3D fixtures, planograms, and props is basketball enthusiasts of all ages and skill levels. The displays are designed to appeal to a wide range of customers, from casual basketball fans to serious athletes.











